Native

When Native founder Moiz Ali randomly checked out the ingredient label on his antiperspirant, he couldn’t have known that it would be a pivotal moment in his life. What began as a curiosity about aluminum turned into a mission to make clean deodorant that could go head to head—err, pit to pit—with antiperspirants. From the beginning, Native has been committed to sweating the small stuff: from regularly reformulating products based on customer feedback, to the simple ingredients that define every product in the lineup today.